July 10-12, 2026

ABOUT THE WEEKEND

Williamsburg businesses and organizations are invited to participate by hosting programming or specials related to whiskey and wine during this annual event.

All participants are included in a promotional campaign incentivizing guest visits through dedicated marketing and prize giveaways managed by AVAdventure Productions in partnership with Visit Williamsburg.

GET INVOLVED

Examples of events and specials include:

  • Shows and unique programming

  • Live music

  • Tastings

  • Classes

  • Tours

  • Food, drink, & merchandise specials

In addition to marketing, AVAdventure can provide support to bring one-off event ideas to your business. Past support has included providing entertainment, managing tickets, and connecting businesses for unique collaboration events.

CONTACT

This opportunity is free for businesses. To get involved, contact AVA at adam@theAVAdventure.com.

The Williamsburg Whiskey & Wine Weekend is sponsored by the City of Williamsburg and produced by AVAdventure Productions.